We exist to generate behavior changes in consumers towards more sustainable habits.

Through models based on The NUDGE from Behavioral Economics we want to influence consumer behavior models through communication campaigns, and actions that allow for sectoral and SDG thematic developments. We want to educate the consumer on sustainable issues, with a focus on changing consumer behavior on sustainability issues, but involving companies, institutions and/or governments.

Know our causes

Cause 1

Just how much food do Americans waste? While the world wastes about 1.4 billion tons of food every year, the United States discards more food than any other country in the world: nearly 40 million tons.

Cause 2

Million pieces of plastic pollution find their way into our ocean daily. 79% of plastic waste is sent to landfills or the ocean, while only 9% is recycled, and 8 12% gets incinerated.

Join our efforts, your donation is the push that this movement needs to move forward and thus, achieve a sustainable culture.

Team

Know the team.

Xavier Rubio Franch

Founder & CEO en Old Surfer Communication. CEO/Fundador de Old Surfer.Presidente y Fundador en Foundation for Sustainable Consumption Inc. Fundador de la Plataforma Ocean Connections. The world's first community of storydoers acting for the oceans. Winner of many international awards at sustainability festivals.

Meritxell Garcia

Experienced International Trade&Investment Economist with a demonstrated history of working in the government administration industry. Skilled in English, Spanish and French, Investment Management, Mergers & Acquisitions, International Business, and Investment. With a Master in International Business from ESCI-UPF International Business and Leadership program by Singularity University in California.

Joan Bertrán

Joan has over 23 years of experience in Real Estate, gained in various positions in different companies, covering the whole Real Estate value chain at a global level. Joined Banco Sabadell in 2008 to manage the Group’s real estate portfolio ($15bn). Since then he served in different executive positions ending as Global Head of Commercial Real Estate & Hotels.

Julie Van Waveren

Julie is the Global M&A Innovation & ESG leader at Mercer. She brings a unique combination of experience in Business/P&L leadership roles and People strategy consulting roles giving her an edge on how to deliver on growth strategies, business turnarounds and successful transactions. Julie has +20 years of experience in advising companies on People/HR strategy space.

Carme Hortalà

Carme has over 30 years of experience in the Financial Sector with a tenure encompassing a variety of leadership roles and a profound knowledge in Capital Markets. Carme is really involved in gender equality as Member of the Board of many companies. She is fluent in 5 languages, a mother of 2 children and has lived in Spain and the U.S.

Team

Who we are

We are a team of leading professionals from different areas who decided to unite in the essence of a common purpose. We are a team that believes that sustainability is a way of thinking and a lifestyle, we believe in education as the key to sustainable consumption, we believe that a change in consumer behavior is possible because we have everything to make it happen.

Our Commitment

We were born with the commitment to help change consumers behaviour towards more sustainable habits. We integrate companies, governments, organisations and institutions to generate credible, simple and achievable behavioural changes.